Hubby and I saw a very professional looking loan shark banner over the weekend, somewhere in Manjalara, and can't believe how brazen these loan sharks are nowadays .... offering a low interest rate? .... yeah right .....
Unfortunately, somewhere out there, there's always someone desperate enough to call them, especially during this stormy economic situation.
Desperate and depressed people always have health problems. Consider this. Have you ever seen a happy desperate guy? Depression really does make a person ill. It's the stress that's killing them slowly.
Hopefully, they don't call the number on the banner because these clowns will be more than willing to help them dig deeper into trouble.
Jasmin
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Hi dear, you are very right about loan sharks getting more professional these days. Have you seen their name cards too? But on a hindsight, I'd like to think that there are some things we can learn from them.
# 1. It's obvious that they are on a "continuous professional development" pursuit, even without mandatory CPD requirements from BNM.
# 2. Their copy-writing is pretty effective, unlike some consultants' presentation in the boardroom. Have you seen slides by some presenters? They contain whole sentences... on the contrary, these loan sharks know how to keep it simple, straight to the point and impactful.
# 3. Persistent marketing strategy. If half the business people or the gamblers out there learn from these loan sharks and apply their effort and numbers game to something else, perhaps they will be the lender some day and not the borrower.
Just my 2 cents. Check out my ramblings at www.anikhuan.blogspot.com
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